Challenge
Somersby Cider was launching a new flavor: Somersby Citrus. A flavor that provides an endless freshness to those who drink it. We had to we communicate this launch and dramatize this endless freshness in a fun, innovative way, like the brand always is. But something bigger was needed.
Idea
We took two of the main digital trends – Gifs and Live Streamings – and joined them to create something the world had never seen before: a Live Gif.
The First Live Gif in the World. A real time video, broadcasting for 24 hours. 24 of endless freshness, where everyone could watch Lord Somersby repeating the same movement (like a Gif), showing the bottle and drinking.
To make it more interesting and engaging, the Lord could be joined by several guests, that were put to vote on the platform. Every 7 minutes, the one that had the more votes would appear live. In addition to that, hundreds of actual gifs we being generated from previous actions, to be shared by the public on social networks. Even some celebrities made special appearances. A video that never stopped, and that no one could stop watching.
See all the action from the 24 hour campaign
The platform
Some characters picked by the audience
thousands of gifs shared
lots of media coverage
